MAKING A HABIT OF HEALTHY BUSINESS GROWTH: FFCO ACQUIRES HEALTHY HABITS BRAND


Franchised Food Company is delighted to announce the acquisition of the Healthy Habits brand of sandwich, salad and juice bars, as the franchising company looks to provide consumers with a more holistic fast-food offering.

The Boards of the Dymocks Group, the owners of Healthy Habits, and Franchised Food Company (FFCO) have finalised an agreement that will see the Healthy Habits franchise business trading under the control of FFCO as of 1 July, 2016.

FFCO’s CEO Stan Gordon is ecstatic to announce the acquisition, which marks a new era for the franchising company that has, to date, developed a stellar reputation for specialising in the ‘fun treats market.’

“It is gratifying to be able to acquire Healthy Habits, which has been recognised throughout the fast- food industry as a leader in providing great tasting, healthy food; I firmly believe its introduction to the our stable will prove a valuable addition to all the FFCO brands,” Gordon said.

Since its inception in 1992 Healthy Habits has established a strong presence in Australia and New Zealand, securing 25 locations and catering to almost 40,000 customers each week. Under the successful stewardship of Managing Director Mark Buckland, over the past three years, the brand has undergone a period of rapid change to its products and its ecommerce capability which position it well for the future.

FFCO is looking forward to growing this presence further, as the company has done for other franchises under the FFCO umbrella, which incorporates some of Australia’s best loved brands including Cold Rock Ice Creamery, Mr Whippy, Trampoline, Pretzel World, Europa Coffee and Nutshack.

“I’ve always got my sights set on “things” for FFCO, and to date, by focusing on providing our customers with an array of tasty treats, we’ve been fortunate to grow an extremely loyal customer base.”

“We’ve seen dramatic changes in how Australians want to consume fast food. While there is always an appetite for an occasional treat, generally Australians are now much more health conscious. So we’re really excited to be able to cater to our customers on even more occasions with sandwiches, salads and fresh juices,” Stan said.

The move will ultimately benefit Healthy Habits franchisees. The immediate focus for FFCO is to ensure the transition to the new ownership occurs seamlessly and without disruption to customers and staff.   Key business systems such as POS and rewards will remain unchanged post-transaction, as will key supplier relationships, to ensure all franchisees will be able to continue without interruption to their businesses.

FFCO has a large and experienced National support team at its Melbourne-based Head Office.  The integration of Healthy Habits into FFCO’s business will expose Healthy Habits to greater scalability and resourcing, as it becomes part of a larger multi-brand food group.

For more information on becoming an FFCo franchisee, or any other general queries: www.ffco.com.au/contact-us/

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