Read about FFCo’s Pretzel World and Nutshack in Franchising Magazine (online), 5 December 2013. CEO Stan Gordon shares his advice on the top franchisee qualities.
PRETZEL WORLD AND NUTSHACK
CEO Stan Gordon says franchisees need to understand The Franchised Food Company’s (FFCo) ethos, which is all about encouraging customers to enjoy life’s simple pleasures, to be considered for a Pretzel World or Nutshack franchise.
1. Enthusiasm and passion – We want people who are keen to put their ‘everything’ into their piece of the franchising pie. We want to ensure that they believe in the brand just as much as we do… and display their enthusiasm through their drive to make their business a success.
2. Dedication and hard work – You have to put in the hard yards to reap the rewards – and this is something we look for when bringing new franchisees on board.
3. Owner operated – We are really conscious of selling franchises to ‘hands-on’ investors – people who are keen to be their own boss, work for themselves and personally reap the rewards of owning a business.
4. Outside the box thinking – We really do wish to attract franchisees that are keen to explore additional on-brand activities that might attract more business for their store, and add value to the overall brand name.
5. Adaptable – All the FFCo brands are about having fun and enjoying a treat experience. It’s imperative that this message is delivered consistently via each individual franchisee.
