Iconic Aussie Ice Creamery, Cold Rock, has just announced its second series of Limited Edition Mix Ins for the year, a line-up of taste sensations summoned for their dangerously delicious flavours. It would be a crime not to try all three!
The second cab off the rank in the ice creamery’s year-long Mix Ins campaign launched in store on 1 June 2015 and will stand trial until 31 August 2015. The three new Mix In options include sweet, salty and sticky crowd favourites: Strawberry Jam, Cinnamon Donut and Caramel Popcorn.
For those with a sweet tooth, tantalise your tastebuds with the classically sweet Strawberry Jam Mix In, “donut” forget to indulge in some Cinnamon Donut, or treat yourself to the accused Caramel Popcorn Mix In, on trial for being “too sticky”.
In addition to the Limited Edition Mix Ins, Cold Rock has also released a set of “recommended Combos,” designed to help those eager to try the tasty range, by teaming together a set of complimentary ice cream flavours and Mix Ins, for the perfect ice cream treat.
Each highlighting at least one of the limited edition Mix Ins, first on the chopping block, for the month of June, is the “Jammin’ Donut”, a mix of Aussie Vanilla Ice Cream with Cinnamon Donut, Strawberry Jam and Cookie Dough Mix Ins.
This will be followed up by the elusive “Corny Caramel Crunch” in July, combining Caramel Ice Cream with Caramel Popcorn, Caramello Koala and Crunchie Mix Ins and then everyone’s favourite partners in crime, “OMG! PBJ”’ in August, teaming up Strawberry Ice Cream with Strawberry Jam, Peanut Butter and Picnic Mix Ins. No matter what your alibi, be sure to rush in to Cold Rock and try them all, while you can!
Cold Rock CEO Stan Gordon says everyone loves ice cream, no matter what time of year, and Cold Rock’s June to August Limited Edition Mix Ins and Combo suggestions include flavours to excite and appeal to the whole family.
“We know our customers enjoy visiting Cold Rock to experience the theatrics of creating their own Cold Rock ice cream and Mix In Combos, so we’re constantly inspired to bring our fans the opportunity to enjoy new taste sensations… and what better way to do it!”
“Our Mix In campaign is certainly fun and out of the ordinary, giving us a completely unique selling proposition. We’re looking forward to hearing what Mix In Combos our customers love most, and of course, the Combos they create too!” Gordon said.
The June – August Mix Ins line-up will be available in Cold Rock stores nationwide until 31 August 2015. For further information please visit www.coldrock.com.au.
