Franchised Food Company chief executive Stan Gordon talks to The Age’s Good Food about the do-it-yourself food trend and why this latest foodie offering is taking off.
With theatre the helm of Cold Rock’s ice cream offering, Gordon says consumers are after an added element of excitement. Why? Because just having an ice cream no longer cuts it!
“People want to make their own bespoke individual products. People want to individualise a product to reflect themselves. We’re already doing this with Cold Rock,” Stan says.
Other food trends Good Food predicts are set to either ‘fly’ or ‘flop’ include burgers, frozen yoghurt, pop-up food shops and gourmet versions of everyday foods. Only time will tell, but one thing we do know is that ice cream is here to stay!
Read the full article online.
