Cold Rock Ice Creamery‘s recent “Rock, Pop & Go” campaign which ran over summer saw one lucky Frankston local win a brand new car. Who would have thought dreaming up a new ice cream and Mix In Combo at Cold Rock would land you some hot new wheels?! The competition – giving away a Fiat […]
Tag: CEO
Strategy: Playing to your weaknesses in business.
Would you have ever thought playing to your weaknesses could be a strategic business move? Well, according to FFCo chief executive Stan Gordon, there are definitely benefits to be seen from encouraging your staff to have a go. He told Marketing Magazine why putting energy into the areas in which your team lacks skills can […]
Stan Gordon’s tips on making your business more efficient.
FFCo chief executive Stan Gordon talks to Business First Magazine about making everyday business interactions even better. The successful CEO suggests that even when your business is working for you, looking for ways to be more efficient and productive is crucial for ongoing productivity. WHY? Because part of being a successful business owner is about being a […]
Local Area Marketing for franchisees!
Franchised Food Company CEO and all-round franchising expert Stan Gordon talks to Kochie’s Business Builders about Local Area Marketing for franchisees, and how to make it work! Article published online here. […]
